Wix vs Shopify

Wix vs Shopify

Wix vs Shopify

Here’s a Wix vs Shopify comparative table , and below, a detailed comparison.



Price (Basic Plan)

$23 USD
Per Month

$29 USD
Per Month


1 custom domain

1 custom domain


Notable Pros

  • Easy to use

  • Drag-and-drop page builder

  • Free templates

  • Growth ready

  • Built-in marketing, advertising, and SEO tools

  • Simple Facebook store integration

  • Drag-and-drop site builder

  • Growth ready

Notable Cons

  • Cannot switch template once website is live.

  • Many options - can feel overwhelming.

  • Most expensive option

  • Only 9 free templates

  • Add-ons can become expensive

Cost Per Sale

Commission Free Selling.

2.9% + 30¢ per transaction


Great to start a store without knowledge. Great for starting businesses.

Requires a bit more experience.
Great for established businesses.

Wix vs Shopify

Which one is better for online stores?

When it comes to building your online store, both Wix and Shopify are the top names in the game. 

Although Wix is considered the underdog, it has become a direct competitor to Shopify today.

Both platforms have their pros and cons and therefore, it is only right that we discuss both of them in detail.

Let’s begin!

1. Wix vs Shopify: Ease Of Use

Even though Shopify has boasted that it is the best solution for online stores several times over the years, it never claimed that it was the easiest.

However, their user experience is so refined that you end up creating your online store with just a few clicks.

Furthermore, it offers tutorials as well that will make everything from adding products to creating your online store a breeze.

On the other hand, Wix offers many solutions but it differentiates itself from Shopify by being super easy to use.

Users state that their tutorials and step-by-step guides are both easy to follow and well-written.

Winner of this round: Wix.

2. Themes And Flexibility

Shopify offers 60+ themes to make your virtual storefront look more appealing.

Furthermore, they are sleek, modern, and responsive so they look good on both mobiles and desktops.

You can use the live editor as well to customize them. The only snag is that you have to pay a one-time fee for most themes. 

Wix on the other hand has 60 completely free ecommerce templates. Although they are as modern and stylish as the ones offered by Shopify.

In addition to that, Wix gives you comparatively more freedom and flexibility in terms of customization via code such as CSS or HTML, which is a lot better than Shopify.

Winner of this round: Wix.

3. Product Presentation And Features

When it comes to product presentation and features, Shopify only allows its users to add 3 variants for size, color, or material.

However, Wix offers 6 variants and nearly 30 options for example to choose different colors.

Although both platforms allow you to create titles, descriptions, and image galleries with cool zoom effects, Shopify is a step back as it does not support carousel videos like Wix does in all its themes.

Another key feature that allows Shopify to take the lead is Augmented Reality.

It allows you to use your smartphone to walk around the product and view it in detail.

We declare this round a tie.

4. Support

Shopify offers its customers 24/7 support via email, chat, and phone.

Not only are the tutorials clear and helpful, the large community means that you are likely to find answers to several queries on forum threads.

At the same time, Wix also features a great marketing blog with well-written tutorials.

However, their support is limited via phone or forums.

Moreover, you can only reach them during business hours.

Winner of this round: Shopify.

Final Word

In the end, when it comes to choosing Wix vs Shopify, it all depends how far you are in your online store.

If you are a complete beginner, or just want to build an online shop quickly, we recommend Wix.

If you plan on selling a lot of products, we recommend Shopify. Their platform is made to grow such businesses.

They are well aware of eCommerce inside out but that does not leave Wix far behind.

It is slowly catching up with the competition and is already making history.

Therefore, depending on your needs, choose the one that fits business.